Partnership:

AMERICA'S GOT TALENT and Snapple

Description:
NBC Universal teamed up with Snapple for the television show AMERICA`S GOT TALENT. Snapple was offered a product placement on the judge`s table as just part of a whole integrated campaign that Snapple hatched with the show, which ran all summer. It also included heavy advertising during AMERICA`S GOT TALENT of two different ads, one for Snapple`s new diet half-and-half tea-lemonade product, and the other for lightly sweetened teas ?a product launched summer 2012 and introduced on the show in June. AMERICA`S GOT TALENT was on television Mondays at 8pm/7c. http://www.brandchannel.com/home/post/2012/05/25/Snapple-Americas-Got-Talent-052512.aspx
Partnership Opportunity:
AMERICA'S GOT TALENT/Television
Partner/Category:
Snapple /CPG
Timing:
May 2nd Quarter Ongoing
Target:
Male
Female
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2012-06-18
Companies Involved
Tuck

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