Paramount Pictures partnered with Hot Topic for the theatrical release of ANCHORMAN 2. Hot Topic converted their Black Friday into a Burgundy Friday in honor of Ron Burgundy. Hot Topic featured the film with special products on Black Friday and throughout the holiday season. Some products included T-shirts, talking key chains, a Ron Burgundy action figure and other items. ANCHORMAN 2 released in theaters December 25, 2013. http://www.businesswire.com/news/home/20131126005736/en/BREAKING-NEWS-Hot-Topic-Turns-Black-Friday