Partnership:

ANCHORMAN 2 and Hot Topic

Description:

Paramount Pictures partnered with Hot Topic for the theatrical release of ANCHORMAN 2. Hot Topic converted their Black Friday into a Burgundy Friday in honor of Ron Burgundy. Hot Topic featured the film with special products on Black Friday and throughout the holiday season. Some products included T-shirts, talking key chains, a Ron Burgundy action figure and other items. ANCHORMAN 2 released in theaters December 25, 2013. http://www.businesswire.com/news/home/20131126005736/en/BREAKING-NEWS-Hot-Topic-Turns-Black-Friday

Partnership Opportunity:
ANCHORMAN 2/Theatrical
Company:
Paramount Pictures
Partner/Category:
Hot Topic /Retail
Timing:
December 4th Quarter 2013
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-22
Companies Involved
Tuck

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