Partnership:

ANCHORMAN 2 and Newseum

Description:

Paramount Pictures partnered with Newseum for the theatrical release of ANCHORMAN. On November 14, 2013, the Newseum opened "ANCHORMAN: The Exhibit," that featured props, costumes and footage from the 2004 comedy ANCHORMAN: THE LEGEND OF RON BURGUNDY. Included in "Anchorman: The Exhibit" were costumes worn by the Channel 4 Evening News team and a number of original props from the movie, including Ron Burgundy's jazz flute and the whip used by rival anchorman Arturo Mendez during the film's fight scene. The exhibit also included a re-creation of the KVWN-TV anchor desk and news set where visitors could pose for photo ops. Visitors to the exhibit also had the opportunity to step in front of the camera and participate in an ANCHORMAN-themed TV spot at one of the Newseum's Be a TV Reporter stations. With lead anchor Ron Burgundy providing snappy introductions, reporters could find out of they have what it takes to become a member of the Channel 4 News team. The exhibit also featured clips from the films and a special commentary by Will Ferrell. "Anchorman: The Exhibit" was on display at the Newseum through August 31, 2014 and ANCHORMAN released on December, 20, 2013. http://www.prnewswire.com/news-releases/newseum-in-washington-dc-announces-anchorman-the-exhibit-to-open-november-14-2013-210090341.html

Partnership Opportunity:
ANCHORMAN 2/Theatrical
Company:
Paramount Pictures
Partner/Category:
Newseum /Communications
Timing:
December 4th Quarter 2013
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-22
Companies Involved
Tuck

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