Sony Pictures Entertainment and Peperami, the popular British sausage snack, teamed up for a promotion to celebrate the UK theatrical release of THE ANGRY BIRDS MOVIE.  This multi-tiered program saw the creation of a unique microsite where fans of the franchise and the snack could win thousands of prizes by entering special promo-codes found on specially-marked Peperami products. 

The codes gave users a chance to instantly win either an ANGRY BIRDS keychain, a "Piggy Puzzle", a drawstring bag or a tube scarf.  They were also entered to win the grand prize for either a treehouse adventure or a trip to Barcelona.  The program was promoted on Peperami's social media channels and website.