Description:
Animal Crossing: New Horizons partnered with Build-A-Bear Workshop to create Animal Crossing bears.
The highly anticipated collection featured 2 Animal Crossing characters: Isabella and Tom Nook. Both Bears play the Animal Crossing: New Horizon theme song and play 5 sounds/ phrases from the hit Nintendo Switch game.
The Animal Crossing: New Horizon x Build-A-Bear collection is priced at $51 with more Animal Crossing characters to be added in the future to the collection.
Partnership Opportunity:
Animal Crossing: New Horizons/Gaming & Esports
Partner/Category:
Build-A-Bear /Toys
Timing:
April 1st Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Family
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Licensed Product
In-Store / Retail
On Pack
In-Store / Retail
On Pack
Media Elements:
Online
Signage
Social Media
Signage
Social Media
Created On:
2021-04-07
Last Modified on:
2021-04-19
Companies Involved
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