Description:
Nintendo partnered with Feeding America on a promotion centered around ANIMAL CROSSING: NEW HORIZONS.
The partnership consisted of Nintendo working with Feeding America, along with Universal, for an in-game virtual fruit drive. ANIMAL CROSSING gamers could access "Croods Cove" then use the Dream Code DA-1282-8266-2121 in order to get CROODS content early as well as donate virtual fruit which translated into real-life donations from Universal to Feeding America.
Partnership Opportunity:
Company:
Partner/Category:
Feeding America /Non-Profit Organizations
Timing:
December 4th Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Female
Tweens
Teens
Family
Promotional Elements:
Branded Content
Premiums / Giveaways
Premiums / Giveaways
Media Elements:
In-Game / In-App Integration
Mobile
Online
Mobile
Online
Created On:
2020-12-11
Last Modified on:
2022-10-03
Companies Involved
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