Partnership:

Animal Crossing: New Horizons and Gillette Venus

Description:

Nintendo partnered with Gillette Venus on a ANIMAL CROSSING: NEW HORIZONS promotion.

The partnership consisted of Gillette Venus promoting their Summer Skinclusive line in the game. The "My Skin. My Way" campaign allowed ANIMAL CROSSING players to access skin-inclusive designs for their in-game avatars.

These inclusive designs consisted of eight skin tones and 19 skin types that could be mixed and matched to fit the player's needs. These skin tones and types displayed acne, freckles, scars and more. 

The collaboration was celebrated with Venus serving as the host of "ANIMAL CROSSING's Skinclusive Summer Social" event on YouTube Live on August 31, 2020.

Partnership Opportunity:
Animal Crossing: New Horizons/Gaming & Esports
Company:
Nintendo of America
Partner/Category:
Gillette Venus /Health & Beauty
Timing:
August 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-08-05
Companies Involved
Nintendo of America
Tuck

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