Partnership:

APEX LEGENDS and Post Malone

Description:

APEX LEGENDS developer Respawn Entertainment announced that the studio has partnered up with one of APEX's biggest fans for the next in-game event: rapper, songwriter, and music producer Post Malone.

The event featured a new set of cosmetics based on Post Malone's aesthetic, including character skins meant to resemble some of the rapper's most iconic looks from music videos and red carpet appearances. The Apex Legends X Post Malone Event also featured a new limited-time mode called Three Strikes, which served as a more forgiving version of the game's rather punishing battle royale mode. The festivities began on Tuesday, November 7.

Partnership Opportunity:
APEX LEGENDS/Gaming & Esports
Partner/Category:
Post Malone /Music
Timing:
November 2023
Target:
Male
Teens
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Celebrity Appearance / Endorsement
In-Game / In-App Integration
Online
Created On:
2023-12-08
Last Modified on:
2023-12-08
Companies Involved
Tuck

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