Partnership:

Apple Music and FCA

Description:
Fiat Chrysler Automobiles partnered with Apple Music to promote the Apple music experience present in its vehicles. FCA unveiled a campaign across all of its brands (except Alfa Romeo) that featured iconic music artists such as OneRepublic and Alice Cooper and highlighted the Apple experience available in each vehicle. The promotion entailed offering customers up to six months free of Apple Music with standard CarPlay support through April 2019. The campaign featured 10 artists across multiple labels, genres, some popular hits and new tunes, performed by the artists who appear in the ads.
Partnership Opportunity:
Apple Music/Music
Partner/Category:
FCA /Automotive
Timing:
3rd Quarter 2018
Target:
Male
Female
Adults
Promotional Elements:
Premiums / Giveaways
Media Elements:
Online
TV Spot
Created On:
2020-11-30
Last Modified on:
2018-09-29
Companies Involved
Tuck

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