Partnership:

AQUAMAN and Atlantis, The Palm

Description:
Warner Bros. Pictures teamed with Atlantis, The Palm in Dubai for the theatrical launch of AQUAMAN. The promotion gave guests and visitors a taste of what it’s like to live the life of the aquatic Super Hero. The resort offerred fans a chance to harness Aquaman’s superpowers by “breathing” underwater and exploring the deep, with 20% off general online admission prices on all dive activities in The Ambassador Lagoon on visits from December 12, 2018 until January 31, 2019. Guests simply needed to present an Aquaman movie ticket/receipt to redeem on activities including Atlantis Aquatrek, Ray Feeding, Shark Safari, Ultimate Snorkel, Dive Discovery, Dive Explorer and the chilling Predator Dive. As the official hotel partner of the movie, the hotel also pulled together the ultimate “Aquaman Package”, giving guests the chance to live just like the half-surface dweller, half-Atlantean and heir to the throne of the underwater city of Atlantis.

Worth AED 50,200, the ultimate “Aquaman Package” included a stay for two adults in an Underwater Suite for two nights each, a Dolphin Adventure for two at Dolphin Bay, a Fish Tales Tour for two in The Lost Chambers Aquarium, and a private personal training session for two in ShuiQi Spa and Fitness followed by a 60-minute full body massage. It also included an Atlantis Aquatrek experience for two, a special scuba experience and an underwater dinner for two in the award-winning seafood restaurant Ossiano.

Partnership Opportunity:
AQUAMAN/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Atlantis, The Palm /Travel
Timing:
December 4th Quarter 2018
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
Product Bundle
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-12-19
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.