Partnership:

AQUAMAN and Caruso

Description:
Warner Bros. Pictures partnered with Caruso to celebrate the theatrical AQUAMAN by bringing an interactive themed dome to The Grove. Beginning on Black Friday and throughout the three-day weekend, Warner Bros. Pictures offered visitors to Los Angeles's hot spot The Grove a sneak peek inside the visually breathtaking Atlantis of James Wan's action adventure. The large-scale, tactile activation offered fans a chance to step into the depths and immerse themselves in the stunning undersea world created for the film, and was accompanied by a photo booth to ensure unique friends and family images can not only be captured, but shared. The interactive portal was inside a domed structure where, once inside, visitors were faced with a central cylinder displaying a striking waterfall effect that parts with a mere touch, revealing either beautiful marine life or select scenes from the movie, beneath. Overhead, the ceiling interrelated with the scenery below, featuring water effects, a peaceful whale migration, a spectacular array of electric jellyfish, and more.

Both the Aquaman Experience dome and photo booth were stationed on The Grove's main lawn, adjacent to the Christmas tree, from Friday, November 23 through Sunday, November 25, and open for visitors each day from 12 noon to 8 p.m.

Partnership Opportunity:
AQUAMAN/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Caruso /Attractions
Timing:
December 4th Quarter 2018
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-12-13
Companies Involved
Tuck

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