Description:
Warner Bros. Pictures teamed with Pinkberry to celebrate the release of AQUAMAN in theaters. The promotion consisted of a custom flavor of frozen yogurt as well as a sweepstakes that offered the chance to screen the film for the winner plus 99 of their friends. Pinkberry locations offered customized movie-themed cups and, new flavor, Aquaman's Pineapple Colada Wave. Fans entered the sweepstakes online with no purchase necessary. It ran from November 16 through December 20, 2018.
Partnership Opportunity:
Company:
Partner/Category:
Pinkberry /Dining
Timing:
December 4th Quarter 2018
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
Premiums / Giveaways
In-Store / Retail
Contest / Sweepstakes
Branded Content
Collectible
Premiums / Giveaways
In-Store / Retail
Contest / Sweepstakes
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-01-02
Companies Involved
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