Partnership:

Warner Bros. Pictures and Coral Gardeners

Description:

Warner Bros. Pictures is partnering with the nonprofit association Coral Gardeners on the digital activation "The Lost Colors." Together, they invite audiences around the world to bring back colors to the trailer of the highly anticipated “Aquaman and the Lost Kingdom”—releasing internationally on Dec 20th and in North America on Dec 22nd—by donating to support reef restoration efforts. Everyone can be a superhero by joining the movement to save the world’s coral reefs. These natural and biodiverse wonders are weakened by climate change, thus losing their life and colors. Coral Gardeners aims to scale up reef restoration around the world with the goal of 1 million corals planted by 2025, by empowering the local communities to become coral gardeners as part of a global movement. 

Partnership Opportunity:
/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Coral Gardeners /Non-Profit Organizations
Timing:
December 4th Quarter 2023
Target:
Male
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Stunt
Media Elements:
Advertorials
Online
Created On:
2024-01-17
Last Modified on:
2024-01-22
Companies Involved
Tuck

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