Partnership:

Ariana Grande and Ulta Beauty

Description:

Artist Ariana Grande teamed up with Ulta Beauty to create a limited edition perfume collection. The collection included Grande's eau de perfum spray and a comic in which she saved the galaxy. 

The limited edition collection was considered a must have for all Ariana Grande fans. The collection came with the standard 3.4 ounce perfume bottle, along with a travel sized .3 ounce one as well for fans who want to smell like Queen Ari on the go. 

The partnership between Grande and Ulta, showcases the strength and beauty of women as personified by the depictions of Grande within in the comic book.

Partnership Opportunity:
Ariana Grande/Music
Partner/Category:
Ulta Beauty /Health & Beauty
Timing:
February 1st Quarter 2021
Target:
Female
Teens
Adults 18-24
Promotional Elements:
Branded Content
Collectible
In-Store / Retail
On Pack
Product Bundle
Media Elements:
Celebrity Appearance / Endorsement
Influencers / Brand Ambassadors
Mobile
Online
Social Media
Created On:
2021-02-03
Last Modified on:
2021-02-03
Companies Involved
Tuck

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