Partnership:

Army of the Dead and Westfield Century City

Description:

Netflix partnered with Westfield Century City mall for an immersive experience celebrating ARMY OF THE DEAD.

The promotion was part of the traveling Viva Las Vengeance experience celebrating the film with Westfield Century City being the first host on the tour. Fan had the chance to go to the 5th-floor rooftop of Westfield Century City mall to take part in the branded immersive experience.

The partnership was presented by Netflix along with Pure Imagination Studios, Fever and The Stone Quarry. It opened to the public on July 28. Viva Las Vengeance opened to the public July 28

The 30-minute experience offered participants a chance to select an avatar and then board one of two tactical taco trucks. Each group was then shown a virtual introduction to the mission from crew member Cruz, played by Ana de la Reguera. After that, participants put on a VR headset and then fought their way through a zombie survival situation.

Partnership Opportunity:
Army of the Dead/Streaming
Partner/Category:
Westfield Century City /Retail
Timing:
August 3rd Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Advergame
AR / VR
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2021-08-05
Last Modified on:
2021-08-09
Companies Involved
Tuck

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