Partnership:

AS THE WORLD TURNS and Procter & Gamble

Description:
CBS and Procter and Gamble partnered to promote the television show, AS THE WORLD TURNS. Visitors to www.clairol.com/atwt had an opportunity to win 1 of 100 instant win prizes. Viewers who watched AS THE WORLD TURNS on specified dates and correctly answered questions about the show was entered in a random drawing. Each question answered correctly received 100 entries. In addition, viewers had a chance to win a trip to the Big Apple. To enter, consumers filled out a quick survey. One grand prize winner was picked randomly to win a trip to New York City. The instant win sweepstakes ran from April 15, 2005 to May 31, 2005.
Partnership Opportunity:
AS THE WORLD TURNS/Television
Partner/Category:
Procter & Gamble /Health & Beauty
Timing:
April 2nd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-07-13
Companies Involved
Tuck

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