Description:
Aston Martin partnered with Bowmore Islay Single Malt Scotch Whiskey on an exciting limited-edition collection of whiskey.
The partnership consisted of Aston Martin collaborating with Bowmore to create and release a range of co-branded whiskeys. The range of single malt scotch whiskey was a Designed by Aston Martin collection. The bottle ad on-pack design were inspired by the iconic luxury of Aston Martin.
The collection was available exclusively in Global Travel Retail.
Partnership Opportunity:
Aston Martin/Automotive
Partner/Category:
Bowmore /Beverages
Timing:
August 3rd Quarter 2021
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Online
Created On:
2021-08-02
Last Modified on:
2021-08-02
Companies Involved
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