G FUEL Energy Formula kicked off 2024 with a flavor collaboration with Atari and its Atari 2600+ collection, arrived exclusively on GFUEL.com on Jan. 10. Fans could sign up for a waitlist on G FUEL’s website to be among the first to be notified when this limited-edition collab became available for purchase.

G FUEL Atari 2600+ was named and styled after Atari’s new 10-in-1 console, a tribute to the original Atari 2600. The new G FUEL flavor even tastes like a throwback, with a flavor profile resembling classic red, explosive, juice-filled gummy fruit snacks. 

The flavor was available in a limited-edition Collector’s Box designed to resemble the original console. The box holds a 40-serving tub of the flavor, an exclusive Atari CX40+ Joystick Tumbler that looked like the Atari 2600’s signature controller, an Atari 2600 keychain and three 15-serving mini tubs of G FUEL flavors remastered to pay homage to some of the console’s most-played cartridges: Asteroids (Sour Grape), Centipede (Strawberry, Pineapple, Coconut) and Pong (Blue Raspberry). Atari 2600+ also was available as a standalone 40-serving tub while supplies last.