Description:
General Mills and Atari Interactive partnered for a promotion that offered free CD ROM games to consumers in some specially marked packages of various General Mills cereals. Five games were offered separately including Candy Land, Operation, Scrabble and Monopoly. Supported with a full page FSI and on-pack.
Partnership Opportunity:
ATARI/Television
Company:
Atari
Partner/Category:
General Mills /CPG
Timing:
2nd Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-28
Companies Involved
Atari
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