Partnership:

ATLANTIS: THE LOST EMPIRE and Hershey

Description:
Hershey's went into 2,500 theaters with mobiles to blast its summer Great Outdoors promo. Beach items and POP bearing movie graphics ran across 4MM bags of candy.
Partnership Opportunity:
ATLANTIS: THE LOST EMPIRE/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Hershey /CPG
Timing:
June 2nd Quarter 2001
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2001-08-07
Companies Involved
Tuck

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