Partnership:

Auli'i Cravalho and Simply Put

Description:

Disney Moana's Auli'i Carvalho partnered with Non Profit organization Simply Put in support of families taking the 2020 census. 


Simply Put creates media with marginalized communities, early childhood educators, caregivers, and librarians across the U.S.


According to previous estimations, there was over 2 million children uncounted for in the 2020 census as of mid September 2020. 


The partnership between Simply Put and Auli'l Carvalho was centered around a pajama party where families can take the census and watch a 15 minute video "We Count!" featuring Auhli'i Carvalho that put an empahisis on everyone, young and old, all count in the census. 

Partnership Opportunity:
Auli'i Cravalho/Classic Characters
Partner/Category:
Simply Put /Non-Profit Organizations
Timing:
September 3rd Quarter 2020
Target:
Male
Female
Preschool
Kids (6-11)
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Celebrity Appearance / Endorsement
Direct Marketing
Email
Mobile
Online
Social Media
TV Spot
Created On:
2021-02-23
Last Modified on:
2023-03-24
Companies Involved
Tuck

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