Description:
Continuing efforts to incorporate Pepsi`s tie-in offers to AUSTIN POWERS IN GOLDMEMBER, shoppers had a chance to spin the "Mojo Prize Wheel" at Simon Marketplace and win exclusive prizes with purchase of any Pepsi beverage. The promotion also featured a "Find Your Mojo" Sweepstakes where contestants enter online for a chance to win a year`s supply of Pepsi Twist and trip to LA for the World Premiere. During the promotion the Austin Powers character was featured in TV spots with spokesperson Britney Spears.
Partnership Opportunity:
AUSTIN POWERS IN GOLDMEMBER/Theatrical
Company:
New Line Cinema
Partner/Category:
Pepsi /CPG
Timing:
July 3rd Quarter 2002
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2004-07-21
Companies Involved
New Line Cinema
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