Partnership:

AVATAR and LG Mobile Phones

Description:

LG Mobile Phones partnered up with 20th Century Fox and Lightstorm Entertainment for the much anticipated film AVATAR. LG Mobile Phones created a TV advertisement which involved footage from the film AVATAR being projected from the LG eXpo, a smartphone that features a detachable mobile projector. The commercial began airing on national TV on December 7, 2009. LG also launched an interactive micro site on December 3, 2009, www.lgexpo.com, which included exclusive details regarding the movie. In addition, LG Mobile Phones developed a joint Facebook page between FOX and MTV.

Partnership Opportunity:
AVATAR/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
LG Mobile Phones /
Timing:
December 4th Quarter 2011
Target:
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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