20th Century Fox partnered up with Coca Cola to promote their film AVATAR. Coke Zero digital team worked with the studio and filmmakers to develop www.AVTR.com, which featured a regular `sive`s journalist reports from the fictional moon of Pandora, offering a sneak peek into the spectacular world of AVATAR. Site visitors were able to access exclusive film-related imagery, wallpapers, games and applications, along with real time AVATAR news.