Partnership:

AVATAR and The Coca-Cola Company

Description:

20th Century Fox partnered up with Coca Cola to promote their film AVATAR. Coke Zero digital team worked with the studio and filmmakers to develop www.AVTR.com, which featured a regular `sive`s journalist reports from the fictional moon of Pandora, offering a sneak peek into the spectacular world of AVATAR. Site visitors were able to access exclusive film-related imagery, wallpapers, games and applications, along with real time AVATAR news.

Partnership Opportunity:
AVATAR/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
The Coca-Cola Company /CPG
Timing:
December 4th Quarter
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-08
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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