Description:
Kinder Joy partnered with 20th Century Studios to promote the upcoming movie release for AVATAR: THE WAY OF WATER with a new line of Avatar-themed eggs.
The new line features Kinder Joy’s classic chocolate egg, with an Avatar-themed twist, as well as eight new Avatar inspired toys. The new toys came to life through augmented reality in Applaydu, providing families with a fun world of discovery and imagination.
Kinder Joy Avatar toys included:
- Banshee Generic
- Banshee Jake
- Direhorse
- Ilu
- Jake
- Leonopteryx
- Nalutsa
- Neytiri
Partnership Opportunity:
AVATAR: THE WAY OF WATER/Theatrical
Company:
Partner/Category:
Kinder Joy /CPG
Timing:
November 2022
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
AR / VR
Collectible
In-Store / Retail
Licensed Product
On Pack
Collectible
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Social Media
Created On:
2022-11-30
Last Modified on:
2022-12-01
Companies Involved
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