Description:
Marvel Entertainment partnered with McDonald's for a Happy Meal program celebrating the theatrical release of AVENGERS: ENDGAME.
The joint campaign encouraged families to convene at McDonald's for the branded AVENGERS: ENDGAME Happy Meals.
The promotion consisted of 24 exclusive toys that were included inside Happy Meals in addition to a promotion on the McDonald's mobile app.
This mobile app aspect of the partnership allowed fans to unlock seven virtual Avengers and view exclusive behind-the-scenes from AVENGERS: ENDGAME.
Partnership Opportunity:
Company:
Marvel Studios
Partner/Category:
McDonald's /Dining
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Family
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
On Pack
Branded Content
Collectible
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-01
Companies Involved
Marvel Studios
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