Partnership:

AVENGERS: ENDGAME and Torrid

Description:

Marvel Entertainment partnered with women's retail chain Torrid along with Her Universe to launch a themed clothing collection promoting the theatrical release of AVENGERS: ENDGAME.

The Torrid and AVENGERS: ENDGAME collection included 12 different pieces in an assortment of dresses, skirt tops, sleepwear, active wear and jackets. All items featured the AVENGERS logo including graphic t-shirts and dresses.

Every item in Torrid's AVENGERS: ENDGAME collection was made available in the brand's regularly offered sizes 10 to 30 and was exclusive to Torrid's online store. Prices in the collection range from $35 to $80 while supplies lasted.

Partnership Opportunity:
AVENGERS: ENDGAME/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Torrid /Retail
Timing:
April 2nd Quarter 2019
Target:
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-04-12
Companies Involved
Marvel Entertainment
Tuck

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