Description:
Marvel Entertainment and Quicken Loans teamed up to celebrate the theatrical release of AVENGERS: INFINITY WAR. The collaboration centered around a co-branded television commercial campaign in addition to a Rocket Mortgage product placement in the opening scenes of the film, which marked Rocket Mortgage’s big screen debut. The commercial was part of a fully integrated campaign which included additional co-branded content through digital videos, online ads, social media and more.
Partnership Opportunity:
Company:
Marvel Studios
Partner/Category:
Quicken Loans /Financial & Insurance
Timing:
April 2nd Quarter 2018
Target:
Male
Female
Female
Promotional Elements:
Branded Content
Media Elements:
Email
Online
Product Placement
Social Media
TV Spot
Online
Product Placement
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2018-04-25
Companies Involved
Marvel Studios
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