Partnership:

AVENGERS: INFINITY WAR and Synchrony Bank

Description:

Synchrony Bank and Marvel Entertainment continue their partnership by celebrating the theatrical release of AVENGERS: INFINITY WAR with the "Save Like a Hero" campaign and "The Lucky Number 9 Sweepstakes."

Fans of the franchise could enter a sweepstakes that gave them a chance to win two tickets to see AVENGERS: INFINITY WAR. To enter they had to visit SaveLikeAHero.com and fill in the required information.

In addition to the sweepstakes, Synchrony Bank also created a custom game using AVENGERS characters to see how high of a score players could get as well as custom Marvel comics that taught the importance of saving.

The program was promoted on the Synchrony Bank social media channels as well as a custom microsite dedicated to the partnership.

Partnership Opportunity:
AVENGERS: INFINITY WAR/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Synchrony Bank /Financial & Insurance
Timing:
April 1st Quarter 2018
Target:
Male
Female
Family
Promotional Elements:
Advergame
Contest / Sweepstakes
Product Demonstrations / Sampling
Contest / Sweepstakes
Other
Media Elements:
In-Game / In-App Integration
Micro site
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-09-29
Companies Involved
Marvel Entertainment
Tuck

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