Avocados From Mexico partnered with health tracking app MyFitnessPal to encourage users to eat more avocados. 

The joint campaign from MyFitnessPal and Avocados From Mexico featured Mexican singer Thalía as a spokesperson who encouraged fans to participate in the promotion. To participate, fans went to a microsite created through the partnership and registered for the "Cooking Healthy with Thalia" experience. This program engaged with registered users through text, email and voice messages that offered healthy lifestyle tips, avocado recipes and creative ways to enjoy avocados.

Additionally, Avocados From Mexico partnered with the MyFitnessPal user base during October, September and January 2020. During this period, Avocados From Mexico encouraged MyFitnessPal users to eat more avocados and pursue healthier lifestyles.

As part of the partnership, MyFitnessPal also challenged its users to log 30 or more avocados on MyFitnessPal.com within the campaign period, with opportunities for participants to win prizes.