Description:
Sony Pictures Entertainment and Alpha Industries teamed up to promote the release of BABY DRIVER with a new line of outerwear inspired by the film. For a limited time, customers who purchased a jacket form the collection also received a BABY DRIVER patch.
Partnership Opportunity:
Company:
Sony Pictures Entertainment
Partner/Category:
Alpha Industries /Fashion
Timing:
June 2nd Quarter 2017
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Premiums / Giveaways
Premiums / Giveaways
Premiums / Giveaways
Media Elements:
Blogs
Micro site
Mobile
Online
Social Media
Micro site
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-07-24
Companies Involved
Sony Pictures Entertainment
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