Description:
Black and Blue Summer Tour sponsorship provided by Kellogg Pop-Tarts with in-store promotions offering consumers free posters with the purchase of any three Kellogg products from June through August. Radio spots break late June.
Partnership Opportunity:
BACKSTREET BOYS/Music
Company:
Sony Music
Partner/Category:
Kellogg's /CPG
Timing:
Summer 2nd Quarter 2001
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2002-03-01
Companies Involved
Sony Music
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