Partnership:

Balenciaga and Lamborghini

Description:

The worlds of cutting-edge fashion and high-octane engineering collide with the highly anticipated launch of the Balenciaga x Automobili Lamborghini collaborative collection. Originally revealed as part of Balenciaga’s Fall 2025 season, this ambitious partnership brings together the distinct visual language of both brands — delivering a fusion of avant-garde luxury and motorsport heritage.


The collection spans ready-to-wear, leather goods, jewelry, and accessories, all reinterpreted through a dual lens of performance and prestige. Key items include:





  • Oversized bomber jackets and motorsports-inspired leather racing jackets




  • T-shirts, hoodies, and trompe-l’œil layered shirts featuring artwork of the 2025 Lamborghini Temerario




  • Balenciaga icons — the Rodeo, Hourglass, Explorer, and Carrie bags — reimagined with Automobili Lamborghini’s Shield emblem




  • New accessories like the Dashboard Clutch and Temerario key fob-inspired charms




To mark the launch, Balenciaga is hosting a series of immersive global activations at flagship stores in Paris, New York, Miami, Tokyo, Shanghai, London, Dubai, and Seoul. Highlights include:





  • Customized Lamborghini Revuelto displays with exclusive Balenciaga graffiti-style decals




  • Art installations of German artist Yngve Holen’s Platooning Facial Skeleton series, reworking Lamborghini parts into sculptural forms




  • Vesaro driving simulators built with authentic Lamborghini components, offering guests a visceral performance experience




Shot by acclaimed photographer Stef Mitchell, the campaign places models alongside the Lamborghini Revuelto, embodying a seamless convergence of visual power, luxury innovation, and mechanical artistry.


The Balenciaga x Automobili Lamborghini collection is now available at select Balenciaga stores worldwide and on Balenciaga.com.

Partnership Category:
Fashion
Company:
Balenciaga
Partner/Category:
Lamborghini /Automotive
Timing:
May 2nd Quarter 2025
Target:
Male
Female
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Promotional Elements:
Event / Activation / Experiential
In-Store / Retail
Licensed Product
On Pack
Other
Media Elements:
Micro site
Online
Social Media
Created On:
2025-06-05
Last Modified on:
2025-06-05
Companies Involved
Tuck

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