Partnership:

PAC-MAN and Yogurtland

Description:
Yogurtland, the leading self-serve frozen yogurt brand, announced an exclusive power-packed partnership with Bandai Namco Entertainment America Inc. for a promotion featuring the iconic video game brand PAC-MAN. The summer-long collaboration features limited-edition flavors such as CHERRY Chomp Sorbet, Pineapple POWER-UP Sorbet, along with nostalgic-inspired gummy toppings and more – available at participating Yogurtland locations nationwide while supplies last. Froyo fans and gamer enthusiasts alike are invited to indulge in Yogurtland’s all-new flavor CHERRY Chomp Sorbet, inspired by the legendary arcade character’s unstoppable chomping. The refreshing sorbet offers a burst of citrus that complements the sweetness of cherries. Additionally, Pineapple POWER-UP Sorbet is a vibrant mix of sweet mango and tangy pineapple, and is ideal for cooling off during the summer heat. For a limited time, guests can top their treats with game-inspired gummies, including yellow Gummy PAC-MAN and Gummy Cherries, while supplies last. Guests can collect exclusive vibrant-colored spoons such as Yellow PAC-MAN, Red Ghost Blinky and Blue Ghost Inky. Additionally, there are two unique printed cup designs: one features PAC-MAN eating a cherry, and the other shows the character enjoying a swirl of froyo. To level up, Yogurtland is offering an exclusive online treat, the limited-time Waka Waka Cup — allowing guests to bring PAC-MAN to life in a delicious creation. This flavorful cup is made with the refreshing Pineapple POWER-UP Sorbet and topped with Gummy PAC-MAN, Gummy Cherries, and Mango Popping Boba, available to order only online at yogurtland.com or through the Yogurtland app, while supplies last. Additionally, through Yogurtland’s merchandise site, fans can purchase limited-edition T-shirts and baseball caps adorned with PAC-MAN characters and designs, making for the cherry on top.
Partnership Opportunity:
PAC-MAN/Gaming & Esports
Company:
Bandai America Inc.
Partner/Category:
Yogurtland /Dining
Timing:
June 2nd Quarter 2024
Target:
Male
Female
Family
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Promotional Elements:
Collectible
In-Store / Retail
On Pack
POP Display / End Cap / Shelf-Talker
Premiums / Giveaways
Media Elements:
Online
Signage
Social Media
Created On:
2024-06-19
Last Modified on:
2024-06-19
Companies Involved
Bandai America Inc.
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