Partnership:

Barb & Star Go to Vista Del Mar and Sweet Flower

Description:

Lionsgate partnered with the LA-based cannabis boutique Sweet Flower to celebrate the release of BARB & STAR GO TO VISTA DEL MAR. Sweet Flower created a fabulous kit that paired perfectly with the film and allowed people to #TakeTheTrip with Barb & Star!

“Barb & Star’s Shimmer Kit” was a curated cannabis kit that included a jar of “Trish’s Delight” cannabis, a Sweet Flower grinder, rolling papers, a lighter, Mamma Mia Lemon Cakes, and Artet Cannabis Canned Cocktails. Plus, every kit included a free rental code to watch the film.

“Shimmer Kits” were available for purchase in Sweet Flower’s four Los Angeles locations and also delivered to celebs, press, and influencers to celebrate the release – these deliveries garnered millions of impressions for the kit and film!

Partnership Opportunity:
Barb & Star Go to Vista Del Mar/Theatrical
Company:
Lionsgate
Partner/Category:
Sweet Flower /Retail
Timing:
February 1st Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Window Clings / Banners / Decals
Other
Media Elements:
Mobile
Online
Social Media
Created On:
2021-03-15
Last Modified on:
2021-04-19
Companies Involved
Siera J
Siera J Executive Director, Global Partnerships and Product Integration Company Pending
Tuck

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