Description:
Ultra Sheen and MGM partnered to promote the theatrical release of BARBERSHOP 2: BACK IN BUSINESS. An online sweepstakes gave away a trip to see the movie premiere. Participants filled out the official entry form on either the BARBERSHOP 2 official website or by visiting www.johnsonproducts.com/barbershop2sweeps. Winners were selected by a random drawing. The sweepstakes ran from January through February 2004.
Partnership Opportunity:
BARBERSHOP 2: BACK IN BUSINESS/Theatrical
Company:
MGM
Partner/Category:
Johnson & Johnson /Health & Beauty
Timing:
February 1st Quarter 2004
Target:
Tweens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-18
Companies Involved
MGM
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