Partnership:

Barbie and CAMP

Description:

Barbie's DreamCamper got a life-sized upgrade with peer-to-peer RV marketplace RVshare and experiential toy retailer Camp.


The new person-size RV is, of course, pink and features “Barbie-approved amenities and décor.”


Unlike the year-round RV-sharing service, however, Barbie’s DreamCamper was only be available to one family of four for a weekend camping trip in Southern California from April 29 to May 1, 2022.


Customers can enter for a chance to win on Camp’s website.


The opportunity comes as Camp expands to Los Angeles. To mark the occasion, RVshare is creating an RV play area at the new Camp location, which opens April 23 and is the retailer’s first West Coast store. The play area will include camping-themed games and nature activities “showcasing the wonders of hitting the open road for summertime family vacations.”
Additional in-store activations from Barbie and RVshare include a Barbie-themed disco cabin and an interactive RV campsite.

Partnership Opportunity:
Barbie/Toys
Partner/Category:
CAMP /Live Entertainment
Timing:
April 2022
Target:
Male
Female
Kids (6-11)
Family
Adults
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
In-Store / Retail
Media Elements:
Online
Social Media
Vehicle Wrap
Created On:
2022-04-22
Last Modified on:
2022-05-18
Companies Involved
Tuck

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