Partnership:

BARBIE and Impala

Description:

BARBIE and Impala Skate celebrated the highly anticipated film with a capsule collection.

The fun and playful collection was born from the global brands’ shared mission to inspire and empower the next generation and encourage self-expression and inclusivity. With the debut of BARBIE x Impala, fans were able to get the look of Barbie and Ken’s vibrant, retro-inspired skate gear seen in the movie.

The partnership brought the Barbie Bright Yellow LightSpeed Inline Skates to life, along with the matching Barbie Bright Yellow Protective Set and a coordinating Sock 3 Pack.

The BARBIE x Impala LightSpeed Inline Skate arrived with a durable plastic outer padded boot and an easy entry buckle and lace combination. The skates also have adjustable 2-inch wheels and two Allen wrenches.

The assortment came with three-pack Impala Barbie socks, which are the perfect complement to the skates. The tube socks included a blue and white option, as well as light pink and white and a neon pink hue. The socks featured Barbie’s signature logo and sayings like “This is the best day ever.” Completing the lineup is an Impala Proactive Set with elbow and knee pads for adults and kids.

Partnership Opportunity:
BARBIE/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Impala /CPG
Timing:
May 2nd Quarter 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2023-05-30
Last Modified on:
2023-05-30
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