Allrecipes.com partnered with Tito's Handmade Vodka on Barkeep, the first-ever Allrecipes drinks chatbot, to help spirits enthusiasts craft cocktails featuring Tito's. This unique collaboration integrated the artifical-intelligent bartender into Allrecipes' recipe flow. Leveraging natural language processing and a database of mixology knowledge, Barkeep—also accessible on Facebook Messenger—served up cocktail suggestions based on seasonality, popularity, and users’ individual preferences. Using Allreceipes' catalog of curated recipe suggestions, it provided step-by-step mixing instructions for drinks, that can be created with liquor cabinet and pantry staples, and displayed a catalog of drinks available for purchase with click-to-purchase from Drizly for delivery.The promotion launched in July 2018.

As part of a broader campaign with Meredith Corp., Allrecipes’ parent company, Tito-sponsored drink recipes appeared across Meredith properties, and within advertising slots on Allrecipes.com and within Allrecipes’ Mixer Cards, rich ad units that let users customize recipes.