Sony Pictures and The Onion partnered to promote the theatrical release of BASIC INSTINCT 2. Upon visiting SonyPictures.com, viewers had an opportunity to join the "Take Control" Sweepstakes. Particicpants who answered a short survey online were entered for a chance to win a Grand Prize which included a Sony PSP, a Sony PS2, The Onion mug, and The Onion Day Calendar, five Runner-Up winners received prices which included The Onion mugs and Day Calendars. The sweepstakes ended April 18, 2006.