Description:
Warner Bros. Pictures together with The Coca-Cola Company partnered to promote the movie BATMAN with branded content in the form of TV spots. The product was seamlessly integrated with portions of the film making it seem as if Batman was running to the store to pick up Diet-Coke. The ads ran the year the film was released in 1989.
Partnership Opportunity:
Batman/Theatrical
Company:
Partner/Category:
The Coca-Cola Company /Beverages
Timing:
1989
Target:
Male
Female
Family
Adults 25-34
Adults 35-44
Adults
Female
Family
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-29
Companies Involved
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