Partnership:

BATMAN v SUPERMAN: DAWN OF JUSTICE and Doritos

Description:

Doritos and Warner Bros. Pictures teamed up for the theatrical release of BATMAN V SUPERMAN: DAWN OF JUSTICE with the “Choose Your Side Sweepstakes.” Participants chose between Superman and Batman online to enter a chance to win “Bold Gear” or “Bold Experiences” that include several vacation packages, technology prizes, movie tickets as well as round-trip airfare for two to New York, NY, for a 2-night stay and attend the premiere of BATMAN V SUPERMAN: DAWN OF JUSTICE.

Partnership Opportunity:
BATMAN v SUPERMAN: DAWN OF JUSTICE/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Doritos /CPG
Timing:
February 1st Quarter 2016
Target:
Male
Female
Kids (6-11)
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2016-03-28
Companies Involved
Tuck

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