Dr. Pepper and Warner Bros. Pictures teamed up for the theatrical release of BATMAN V SUPERMAN: DAWN OF JUSTICE with limited edition collectible cans. The cans were decorated with characters from the movie such as Batman, Superman, Wonder Woman, and Lois Lane. Consumers also had the opportunity to download the Blippar mobile app and use it to scan specially marked 20 oz. Dr. Pepper bottles to see an exclusive Dawn of Justice comic series.

Participants, who also purchased 3 specially-marked Dr. Pepper products, retained the receipt and texted a picture to a number provided received a code valid for a $5 certificate to see the movie in participating theaters.