Partnership:

BATMAN v SUPERMAN: DAWN OF JUSTICE and Dr. Pepper

Description:

Dr. Pepper and Warner Bros. Pictures teamed up for the theatrical release of BATMAN V SUPERMAN: DAWN OF JUSTICE with limited edition collectible cans. The cans were decorated with characters from the movie such as Batman, Superman, Wonder Woman, and Lois Lane. Consumers also had the opportunity to download the Blippar mobile app and use it to scan specially marked 20 oz. Dr. Pepper bottles to see an exclusive Dawn of Justice comic series.

Participants, who also purchased 3 specially-marked Dr. Pepper products, retained the receipt and texted a picture to a number provided received a code valid for a $5 certificate to see the movie in participating theaters.

Partnership Opportunity:
BATMAN v SUPERMAN: DAWN OF JUSTICE/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Dr. Pepper /Beverages
Timing:
March 1st Quarter 2016
Target:
Male
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2016-03-29
Companies Involved
Tuck

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