Partnership:

BATMAN v SUPERMAN: DAWN OF JUSTICE and Fandango

Description:

 

Warner Bros. Pictures and Fandango partnered for the theatrical release of BATMAN V SUPERMAN: DAWN OF JUSTICE with a sweepstakes. Participants were automatically entered when they signed up to receive a FanAlert to be notified when showtimes for the movie became available in their area by entering their email address and zip code via any one of the following Fandango portals: Fandango’s mobile website, mobile app and online on the specially-created BATMAN V SUPERMAN Sweepstakes page. The winner received roundtrip airfare for two to the premiere.

Participants, who also purchased 3 specially-marked Dr. Pepper products, retained the receipt and texted a picture to a number provided received a code valid for a $5 certificate to see the movie in participating theaters.

Partnership Opportunity:
BATMAN v SUPERMAN: DAWN OF JUSTICE/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Fandango /Other
Timing:
February 1st Quarter 2016
Target:
Male
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2016-03-28
Companies Involved
Tuck

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