Warner Bros. Pictures and Fandango partnered for the theatrical release of BATMAN V SUPERMAN: DAWN OF JUSTICE with a sweepstakes. Participants were automatically entered when they signed up to receive a FanAlert to be notified when showtimes for the movie became available in their area by entering their email address and zip code via any one of the following Fandango portals: Fandango’s mobile website, mobile app and online on the specially-created BATMAN V SUPERMAN Sweepstakes page. The winner received roundtrip airfare for two to the premiere.

Participants, who also purchased 3 specially-marked Dr. Pepper products, retained the receipt and texted a picture to a number provided received a code valid for a $5 certificate to see the movie in participating theaters.