Jeep and Warner Bros. Pictures teamed up for the theatrical release of BATMAN V SUPERMAN: DAWN OF JUSTICE with a special edition 2016 Jeep Renegade Dawn of Justice Special Edition. The advertising campaign launched Monday, February 22, with a 30-second commercial "Into the Storm," airing on television and online. The commercial featured footage from BATMAN V SUPERMAN: DAWN OF JUSTICE of Bruce Wayne (Ben Affleck) behind the wheel of the Jeep Renegade, saying he felt compelled to move toward danger rather than run away from it. In addition to branded television spots with the Jeep and Dodge brands, social/digital extensions were created to engage consumers leading up to the film’s premiere.