Partnership:

BATMAN v SUPERMAN: DAWN OF JUSTICE and Fiat Chrysler America

Description:

Jeep and Warner Bros. Pictures teamed up for the theatrical release of BATMAN V SUPERMAN: DAWN OF JUSTICE with a special edition 2016 Jeep Renegade Dawn of Justice Special Edition. The advertising campaign launched Monday, February 22, with a 30-second commercial "Into the Storm," airing on television and online. The commercial featured footage from BATMAN V SUPERMAN: DAWN OF JUSTICE of Bruce Wayne (Ben Affleck) behind the wheel of the Jeep Renegade, saying he felt compelled to move toward danger rather than run away from it. In addition to branded television spots with the Jeep and Dodge brands, social/digital extensions were created to engage consumers leading up to the film’s premiere.

Partnership Opportunity:
BATMAN v SUPERMAN: DAWN OF JUSTICE/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Fiat Chrysler America /Automotive
Timing:
February 1st Quarter 2016
Target:
Male
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Branded Content
Media Elements:
Celebrity Appearance / Endorsement
Online
Social Media
TV Spot
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2016-03-15
Companies Involved
Tuck

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