Partnership:

BATMAN v SUPERMAN: DAWN OF JUSTICE and General Mills

Description:

General Mills teamed up with Warner Bros. Pictures for the theatrical release of BATMAN V SUPERMAN: DAWN OF JUSTICE with character-inspired products. Inside the specially marked boxes of Honey Nut Cheerios, Lucky Charms, Cocoa Puffs, Trix and Golden Grahams, consumers were able to find one of four exclusive comic books. General Mills also released two limited edition cereal boxes, “Superman Caramel Crunch” and “Batman Chocolate Strawberry.” Superman Caramel Crunch pieces were shaped like the Superman shield and Batman Chocolate Strawberry were modeled after the Batman emblem.

Partnership Opportunity:
BATMAN v SUPERMAN: DAWN OF JUSTICE/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
General Mills /CPG
Timing:
March 1st Quarter 2016
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
On Pack
Media Elements:
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2016-03-22
Companies Involved
Tuck

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