Partnership:

BATMAN v SUPERMAN: DAWN OF JUSTICE and Good Morning America

Description:

Good Morning America and Warner Bros. Pictures teamed up for the theatrical release of BATMAN V SUPERMAN: DAWN OF JUSTICE with a real-life super hero contest. Participants had to submit a video up to 1 minute in length explaining who their real-life superhero is, what super qualities he or she has, what he or she has done to help his or her community, or anyone else. Participants also submitted essays, up to 100 words, explaining their hero’s good work and attributes. The winner won a trip to New York City for them and their real-life super hero to attend the premiere screening of BATMAN V. SUPERMAN: DAWN OF JUSTICE.

Partnership Opportunity:
BATMAN v SUPERMAN: DAWN OF JUSTICE/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Good Morning America /Television
Timing:
February 1st Quarter 2016
Target:
Male
2
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Online
Created On:
2020-11-30
Last Modified on:
2016-03-02
Companies Involved
Tuck

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