Partnership:

BATMAN v SUPERMAN: DAWN OF JUSTICE and Hardee's

Description:

The CDM Company in Newport Beach brought Hardee’s Restaurants in the Middle East together with Warner Bros. to celebrate and feature the theatrical release of BATMAN v SUPERMAN: DAWN OF JUSTICE. The promotion included two custom 32 oz. cups and a custom keychain for adults when they upsized their meal. A kid’s overlay included three different custom-designed toys that were given away free with every kid’s meal. Local store marketing efforts included a sweepstakes to win tickets for a private screening of the movie in some territories. The campaign included in-store point-of-purchase, flyers and outdoor messaging.

Partnership Opportunity:
BATMAN v SUPERMAN: DAWN OF JUSTICE/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Hardee's /Dining
Timing:
1st Quarter 2016
Target:
Kids (6-11)
Teens
Family
Promotional Elements:
Premiums / Giveaways
POP Display / End Cap / Shelf-Talker
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Print Advertising
Signage
Created On:
2020-11-30
Last Modified on:
2017-12-14
Companies Involved
The CDM Company
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.