The CDM Company in Newport Beach brought Hardee’s Restaurants in the Middle East together with Warner Bros. to celebrate and feature the theatrical release of BATMAN v SUPERMAN: DAWN OF JUSTICE. The promotion included two custom 32 oz. cups and a custom keychain for adults when they upsized their meal. A kid’s overlay included three different custom-designed toys that were given away free with every kid’s meal. Local store marketing efforts included a sweepstakes to win tickets for a private screening of the movie in some territories. The campaign included in-store point-of-purchase, flyers and outdoor messaging.