Description:
Paramount Pictures and Artistic Nail Design to celebrate the theatrical release of BAYWATCH. The partnership included a collection of six new shades of the brand’s Colour Gloss and Colour Revolution products. The official BAYWATCH products sported film-themed names such as “Resting Beach Face” and “Baes of the Bay” and were available individually and in duets. The brand also created tutorials so fans could create their own BAYWATCH-inspired nail designs.
Partnership Opportunity:
Company:
Partner/Category:
Artistic Nail Designs /Health & Beauty
Timing:
May 2nd Quarter 2017
Target:
Female
Teens
Adults
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Micro site
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-05-18
Companies Involved
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