Description:
Paramount Pictures and Bloomingdale’s partnered to celebrate the release of BAYWATCH with a swimwear trend show. Actress Ilfenesh Hadera was joined by Bloomingdale’s fashion director, Abby Kalicka, to show off the hottest looks for summer. Following the show, shoppers were invited to meet Hadera and have their BAYWATCH movie poster signed with a swimwear or seasonal accessories purchase. Additionally, customers with a swimwear purchase of $150 or more also received an exclusive movie-themed beach mat. The show took place at Bloomingdale’s 59th Street location in New York on May 18, 2017.
Partnership Opportunity:
Company:
Partner/Category:
Bloomingdale's /Retail
Timing:
May 2nd Quarter 2017
Target:
Female
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Premiums / Giveaways
Event / Activation / Experiential
Premiums / Giveaways
Premiums / Giveaways
Media Elements:
Product Giveaways
Signage
Social Media
Celebrity Appearance / Endorsement
Signage
Social Media
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2017-06-02
Companies Involved
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